Twitter goes live with Ads Transparency Centre for India - Pivoting for General Election of India

Twitter goes live with Ads Transparency Centre for India - Pivoting for General Election of India: After few days India will face General Elections and hence here on social media platform have greater demand of political advertisements. The micro blogging platform Twitter went Live with its 'Ads Transparency Centre' for India, which will allow people to view details of political advertisements in the country, including advertiser spends and impressions data. Twitter had last month announced that it would provide details including advertising spends and impressions data of tweets from political entities to users in India, as it sought to bring in greater transparency on its platform by tightening norms for political advertisements.

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