Salesforce Brings the Customer Data Platform to the World's #1CRM

Salesforce Brings the Customer Data Platform to the World's #1 CRM: Salesforce (NYSE:CRM),today unveiled its Customer Data Platform (CDP) with the next generation of Customer 360. New platform services will enable companies to unify disparate customer data throughout their entire organization and then personalize every engagement based on a single view of the customer. Customer 360 will go beyond traditional CDP capabilities and extend the power of CRM with consumer-scale data management and activation. New platform services enable companies to unify customer data, manage identity and consent, segment and activate audiences, and optimize engagement with AI-powered insights.

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

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