Facebook celebrates the possibilities of connections in the new 'More Together' campaign

Facebook celebrates the possibilities of connections in the new 'More Together' campaign: Facebook today launched a new phase of its consumer marketing campaign in India - ‘More Together’. This phase marks the first anniversary of Facebook’s consumer marketing journey in the country, a key strategic focus area for the company, and continues to celebrate the power of connections and communities, and how people can do more together than alone.

 

Speaking about the campaign, Avinash Pant, Director - Marketing, Facebook India, said, “Facebook is deeply entrenched in the cultural fabric of India. Everyday we see different ways in which people across the country come together on our platform to create meaningful connections, fuel discovery, and help and support one another. This ability to connect and share with the world can lead to endless possibilities, and we feel humbled with the stories where our family of apps have provided this value to the people. Our consumer marketing journey over the past year has been focused on showcasing these diverse stories with the underlying belief that people can do more together than alone, and we continue to rally behind it.”

 

The 360 degree campaign has been conceptualized and executed by Taproot Dentsu and Dentsu Webchutney and will go live in multiple languages across TV, digital, print, radio and OOH....Read More