Zomato to cease operation of online grocery delivery


Zomato to cease operation of online grocery delivery: Zomato has pulled the plug on its grocery delivery service due to gaps in order fulfillment, poor customer experience and increasing competition from rivals that are promising express delivery in 15 minutes. The company said its investment in Grofers will generate better outcomes than its in-house grocery effort.

 

According to a Zomato spokesperson, "We have decided to shut down our grocery pilot and as of now, have no plans to run any other form of grocery delivery on our platform. Grofers has found high quality product market fit in 10 minute grocery stores and we believe our investment in the company will generate better outcomes for our shareholders than our in-house grocery effort."...Read More

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