Shraddha Kapoor launches Melorra’s first experience centre in Mumbai


Shraddha Kapoor launches Melorra’s first experience centre in Mumbai: Melorra, India’s fastest growing lightweight D2C fine jewellery brand designing affordable and trendy jewellery for everyday wear has recently announced the launch of its first experience centre in Mumbai. The store was launched by the brand’s ambassador, actor and influencer, Shraddha Kapoor at Phoenix Mall, Lower Parel. The launch takes Melorra’s experience centre count to 8 and the brand will be opening 350 more in the years ahead.

 

The experience centres are fresh and dynamic. Customers get a seamless choosing and buying experience including the touch, feel and trial of Melorra jewellery. Shraddha has been associated with Melorra since October 2020 and is an integral part of the brand’s fun, quirky, and new-age campaigns. The launch was also attended by Siddharth Talwar, Lightbox Ventures. Melorra is the only lightweight and trendy gold jewellery brand offering Hallmarked pieces to all 718 Indian districts ahead of the government’s mandate of 256. It is also spearheading a campaign to educate consumers about the importance of buying BIS Hallmarked gold jewellery in India in line with the government’s recent announcement....Read More

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