Idea brings “Internet For All” initiative to hasten Internet adoption
To accelerate internet adoption in the country, Idea Cellular has announced an “ Internet For All ” programme. This programme empowers all the Idea prepaid consumers and retailers to give one month of free Internet access to Internet non-users just by logging on to Idea Cellular website from their smartphones. They can gift free 100MB data for a month by entering the Idea mobile number of non-internet users. Sashi Shankar, Chief Marketing Officer, Idea Cellular , said, “Internet adoption today is being shaped predominantly through the use of mobile telephony. However, currently only 25% of India’s population are connected to the internet. Accelerating mobile internet adoption is a huge task and requires larger participation. Our ‘ Internet For All ’ initiative will encourage the uninitiated to learn more about the internet as a tool for education, banking, shopping, and entertainment, while gaining access to a world of opportunity that the internet opens for us al...