Idea brings “Internet For All” initiative to hasten Internet adoption

To accelerate internet adoption in the country, Idea Cellular has announced an “Internet For All” programme. This programme empowers all the Idea prepaid consumers and retailers to give one month of free Internet access to Internet non-users just by logging on to Idea Cellular website from their smartphones. They can gift free 100MB data for a month by entering the Idea mobile number of non-internet users.

Sashi Shankar, Chief Marketing Officer, Idea Cellular, said, “Internet adoption today is being shaped predominantly through the use of mobile telephony. However, currently only 25% of India’s population are connected to the internet. Accelerating mobile internet adoption is a huge task and requires larger participation. Our ‘Internet For All’ initiative will encourage the uninitiated to learn more about the internet as a tool for education, banking, shopping, and entertainment, while gaining access to a world of opportunity that the internet opens for us all. We believe that internet adoption can be accelerated at the grassroots level if existing internet users introduce their unconnected friends and family to adopt the service, thereby transforming their lives.”Read More

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