VARINDIA IT MAGAZINE

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   FUJIFILM India  has launched a unique Social Media campaign called Indian Photography League. It is aimed at photography enthusiasts to contribute their photographs on the monthly themes. The themes have been kept to capture the essence of India in its entirety and are based on places, seasons, festivals, sports and food. The selected photographs will be awarded and will also be a part of the prestigious annual calendar of the company which will be launched by the photography giant by the end of 2013. Sriwant Wariz, National Marketing Head, said, “Promoting photography as a talent and engaging with amateurists the aim of Fujifilm Indian Social Media. Therefore, along with our agency, we have coined this activity for the entire year. We have been fortunate to witness Mahakumbh this year which is one-stop destination for photographers. Therefore, the month of February has been kept for pictures around Mahakumbh. We look fo...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   A new report released by IBM and the Saïd Business School at the University of Oxford reveals that most big data initiatives currently being deployed by organizations are aimed at improving the customer experience.  Yet, despite the strong focus on the customer, less than half of the organizations engaged in active  big data initiatives  are currently collecting and analyzing external sources of data, like social media.  One reason is that many organizations are struggling to address and manage for the uncertainty inherent within certain types of data, such as the weather, the economy, or the sentiment and truthfulness of people expressed on social networks.... See More

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE FUJIFILM India is all set to explore the social media platform with well accomplished presence on Facebook, Twitter, YouTube and Pinterest keeping pace with the digital and socially driven society.    With an online contest, “Summer Break Toh Bantaa Hai”, on Facebook, FUJIFILM India gained the much waited breakthrough on the social media platform. The contest was designed to recognize the best summer holiday pictures, taken by the fans on the facebook page of FUJIFILM India. The participants shared more than 1000 pictures on the page. They uploaded their personal Summer Holidays pictures under five categories - Wow Location, Cute Couple, Awesome Friends, Best Family and Naughty Kid. Sriwant Wariz, National Marketing Manager FUJIFILM India said, “Social Media is a direct and fastest way to communicate with audience for a consumer focused company like us. We plan to take the digital medium and connect with our audience in a mo...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Brandlogist has just won the digital mandate for RC Cola & social media mandate including aspects such as social platforms, Bloggers program, social@mobile & influencers outreach for Zee TV's new prime time show called ‘Phir Subah Hogi’. Saurabh Parmar CEO, Brandlogist said, “That’s where we come in with an active engagement on the digital medium through which the communication extends to consumers across platforms & mediums.” Mohit Khattar, Brand Head, Iceberg Foods Limited said, “It was the company’s strategy to build on a wider consumer base with the involvement of its audience and to create an experiential marketing environment by sharing the heritage and essence of the brand RC Cola.  We as a company were looking for young, creative, fresh and intelligent team who are among our target audience and would represent the sentiments and can draft the likes of the consumers. With Brandlogist we ascertained their...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Defiance Technologies has opened a social media command centre in Chennai for Nissan in Japan. Andy Palmer, Executive Vice-President, Nissan Motor Company said, “The centre will allow Nissan have a better control of its online reputation by helping it listen to, analyse and respond to social media conversations across geographies and platforms. This platform will enable Nissan monitor, analyse and engage with Japanese consumers in real time.” For More Details See www.varindia.com

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE A survey has been conducted by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) which revealed that nearly 30 per cent of Indian urban youth have believed to deactivate or deleted their accounts and profiles from these websites and it is no longer a craze among them. DS Rawat, Secretary General, ASSOCHAM shared, "Tech overload is apparent among youth and their fixation with social media seems to be eroding as they have started focusing on more important things than grooming their digital identities." For More Details See www.varindia.com

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Sage India has integrated social media functionality for SMEs in India. Sage CRM v 7.1 now comes with an updated application that will allow users key social media functionality, increased interactivity and tighter integration. "The presence of these newer features and connected service on Sage CRM v 7.1 signals the completion of our CRM portfolio. We believe that the adoption and implementation of software should make things easier for people to do their business. The latest version of our CRM software gives our SME customers in India the flexibility, reliability, security and support to connect services and view their customer data in a way that best suits their needs now and in the future," said Vikram Suri, Managing Director, India & Middle East, Sage Software. Sage CRM v 7.1 comes with an email marketing feature that includes 90 templates. Another feature included is the ability to capture feedback from emails and tweak th...