SpinetiX HMP200 chosen for Sony Stores in the US
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE In a partnership with Convergent Media Systems, a Sony Company, SpinetiX is supplying dozens of its HMP200 Hyper Media Players for a huge digital-signage roll out in Sony consumer stores across the USA. Sony's new future-forward retail store design has been devised with the goal of providing customers with an interactive, entertaining shopping experience in which different Sony technologies are showcased on a harmonized, integrated platform. The products featured range from 3D displays to PlayStation video-game consoles, Internet TVs and even music from artists signed to Sony's record label. Kris Konrath, Director, Marketing, said, "Sony wanted a solution that would allow every display in the store to act as a digital-signage screen, with a choice of independent content zones or full-store synchronization. They also wanted to integrate digital messaging into the in-store audio, to give customers a harmonized audio and visual exp...