SpinetiX HMP200 chosen for Sony Stores in the US
In a partnership with Convergent Media Systems, a Sony Company, SpinetiX is supplying dozens of its HMP200 Hyper Media Players for a huge digital-signage roll out in Sony consumer stores across the USA.
Sony's new future-forward retail store design has been devised with the goal of providing customers with an interactive, entertaining shopping experience in which different Sony technologies are showcased on a harmonized, integrated platform. The products featured range from 3D displays to PlayStation video-game consoles, Internet TVs and even music from artists signed to Sony's record label.
Kris Konrath, Director, Marketing, said, "Sony wanted a solution that would allow every display in the store to act as a digital-signage screen, with a choice of independent content zones or full-store synchronization. They also wanted to integrate digital messaging into the in-store audio, to give customers a harmonized audio and visual experience featuring Sony artists. We were also asked to provide enhanced tools for the sales staff so that they could control the system locally, so we designed an Android App that allows sales associates to use their mobile phones to control the system to display custom content, based on the needs of customers."
Serge Konter, Marketing Manager, SpinetiX said, "With their very compact size, low energy consumption and maintenance-free performance, our Hyper Media Players are perfect for video-wall applications such as the Bravia Wall in the new Sony Store design. With its built-in SpinetiX Fusion Software, the HMP200 provides a very straightforward way of publishing information, audio and dynamic content to each screen - without the need for the bulk, heat, and high maintenance associated with PC-based digital-signage solutions."
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