Synchronica shares Mobile Predictions for 2012
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Kim Hartlev, Chief Technical Officer at Mobile Messaging Specialist Synchronica has shared his views on what 2012 will hold for the industry. It is believed to be 'gloves off' for mobile operators and device manufacturers in 2012 as they make massive investments to their product portfolios, while digging deeply into their pockets to build marketing initiatives to promote these offerings. Operator-branded messaging services are supposed to become increasingly 'zero-rated' with operators adding extra features as a means of promoting user uptake. Smartphone's is to continue to grow in the developed world, while emerging markets will be further introduced to the next generation of affordable featured phones, jam-packed with apps and solutions relevant to the markets they serve. Taking advantage of the Smartphone revolution, European operators are said to spearhead the roll out of RCS/RCS-e, but North American operators won...