Synchronica shares Mobile Predictions for 2012

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Synchronica shares Mobile Predictions for 2012

Kim Hartlev, Chief Technical Officer at Mobile Messaging Specialist Synchronica has shared his views on what 2012 will hold for the industry.

It is believed to be 'gloves off' for mobile operators and device manufacturers in 2012 as they make massive investments to their product portfolios, while digging deeply into their pockets to build marketing initiatives to promote these offerings. Operator-branded messaging services are supposed to become increasingly 'zero-rated' with operators adding extra features as a means of promoting user uptake. Smartphone's is to continue to grow in the developed world, while emerging markets will be further introduced to the next generation of affordable featured phones, jam-packed with apps and solutions relevant to the markets they serve. Taking advantage of the Smartphone revolution, European operators are said to spearhead the roll out of RCS/RCS-e, but North American operators won't be far behind. With Nokia introducing a revitalised product suite, Windows Phone 7 is estimated to finally become a viable alternative to iOS, BlackBerry and Android. Tablet computing is supposed to continue to encroach on the notebook space, and may even obliterate netbooks. Operators are expected to use their geographical and customer insight to introduce 'social messaging' - group-based anonymous chatting at large events. It will also act as a powerful and targeted advertising channel.


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