VARINDIA IT MAGAZINE

TRANSSION Holdings, the leading mobile phone conglomerate in global emerging markets, continues to strengthen its foothold in the Indian market. According to a report on India’s Mobile Phone market for Q1 2018 by Counterpoint Research, TRANSSION has emerged as the fifth largest player in the mobile phone industry by capturing 4 percent market share in Q1, 2018.  Since the launch in April 2016 with itel, TRANSSION India has consistently increased its footprint in the Indian market. Aligned with its multi brand-strategy in India, the company has successfully launched 5 brands in India; itel, TECNO, Infinix, Spice and oraimo, catering to the unique needs of specific consumers in the year 2017. TRANSSION, has a robust pan-India presence with a deep distribution network of 1.05 lakh retailers and 3,000 plus channel partners, enabling the company to cater to the length and breadth of the country. TRANSSION will continue to expand and engage the channel better in 2018 as well. ...

Transsion Holdings has signed a joint venture agreement with Spice Mobility to strengthen its foothold in the mobile market. The joint venture (JV) was inked in the presence of Lin Qin, Vice-President, Transsion Holdings and Dilip Modi, Executive Chairman, Spice Mobility.  The company marks the entry of its new brand in India, reinforcing its commitment to the India market, with an enhanced portfolio. This partnership aims to revitalize the ‘Spice brand’ by cross leveraging both organisations’ strengths to offer a simple and rich digital experience to the young generation of India. Spice Brand has unveiled its new brand identity and philosophy – “Make Sharing Better” with Spice. Spice Brand will enable the users’ to create and nurture the social connections by sharing content that is enjoyable for them. The new Spice is all about enhancing the experience of joyful, carefree, energetic youth population who believe in sharing moments and individuality. In this connected world...