Canon launches a slew of PIXMA inkjet printers
VARINDIA- INDIA'S FRONTLINE IT MAGAZINE With an aim to enhance appeal of inkjet printers for students, Canon(NYSE:CAJ) has introduced 9 new inkjet printers. The new lineup includes PIXMA Ink Efficient E400 & E560 , Business AIO PIXMA MX 477 & MX 537 , Photo AIO PIXMA MG 5570, Compact Single Function PIXMA iP 2870, Business A3+ Single Function PIXMA iX6770 & iX6870 & Photo A3+ Single Function PIXMA iP 8770. Canon has also rolled out a brand new marketing campaign titled "Super Student" to build thrust for its new PIXMA range of printers. The campaign focusses on the star product PIXMA E400 and talks about how this product enables every student to bring out the best in him/ her. Dr Alok Bharadwaj, Executive Vice-President, Canon India , said, “In total, we are launching 9 new inkjet printers some of which are meant for business users, CAD users and professional photographers.” The new PIXMA Ink Efficient E560 and E400...