Canon launches a slew of PIXMA inkjet printers

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Canon launches a slew of PIXMA inkjet printers 
With an aim to enhance appeal of inkjet printers for students, Canon(NYSE:CAJ) has introduced 9 new inkjet printers. The new lineup includes PIXMA Ink Efficient E400 & E560, Business AIO PIXMA MX 477 & MX 537, Photo AIO PIXMA MG 5570, Compact Single Function PIXMA iP 2870, Business A3+ Single Function PIXMA iX6770 & iX6870 & Photo A3+ Single Function PIXMA iP 8770.

Canon has also rolled out a brand new marketing campaign titled "Super Student" to build thrust for its new PIXMA range of printers. The campaign focusses on the star product PIXMA E400 and talks about how this product enables every student to bring out the best in him/ her.

Dr Alok Bharadwaj, Executive Vice-President, Canon India, said, “In total, we are launching 9 new inkjet printers some of which are meant for business users, CAD users and professional photographers.”

The new PIXMA Ink Efficient E560 and E400 are designed to combine outstanding print quality with incredible cost-per-print savings. For the PIXMA E560 in particular, users can also enjoy popular productivity features such as automatic 2 side printing and wireless connectivity, which are highly sought-after features in any modern home-office.......See More

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