VARINDIA IT MAGAZINE

India’s e-commerce industry is transforming to the next era of transformation. It is like who can take maximum attention of the prospective buyer by using various technology tools. The war is between two super powers – USA and China and among Amazon, Alibaba and Walmart. To make the shopping experience more convenient, brick and mortar developers are focusing on enhancing the convenience of shopping centre automate mode. Experts say that India is poised to become one of the largest and fastest e-commerce growth markets in the next decade. The Government of India is also supporting this growth wave by permitting foreign retailers to own stakes of as much as 51% in multi-brand retail ventures, after securing government approval. The online retail sector is expected to grow at 30% a year to reach a gross merchandise value of $200bn by 2026. With 1.3 billion population, India sees a rapid growth of internet users, with 430 million people in India having access to the internet, ...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   BUFFALO Inc.  has launched their revamped website (www.buffalo-asia.com/india). The new website design has been made user-friendly, and is designed to provide up-to-date information about the company, product range and latest news. The primary objective is to make the consumers understand how BUFFALO products are an integral part of their daily lives, providing with real-time and constantly updated information to consumers and channel partners about the brand. “This website is principally designed to enhance a better and effective way to comprehend what BUFFALO has to offer..... See More

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   Manthan Systems has introduced the latest release of its  ARC platform for retail analytics and business intelligence (BI). ARC 6.4 reinvents retail BI with features including collaborative analytics, new visualization techniques for reviewing performance, cloud-based collaboration with vendors, embedded workflows, and self-training through Manthan's guided analytics. "Retail analytics, whether basic or advanced, has traditionally been reserved for only a few users within a retail organization, due to the high cost per user of traditional BI and the need to invest in significant training for business users," said Peter Charness, President of Manthan Systems.... See More

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Samsung has announced the opening of its first “Samsung Mobile Brand Store” in Delhi. This store features Samsung’s entire smartphones range, including tablets and accessories. The Store was inaugurated on site by B. D. Park, President & CEO, South West Asia, Samsung Electronics and Managing Director, Samsung India Electronics Ltd.; Ranjit Yadav, Country Head, Samsung Mobile & IT; H. C. Ryu, Vice-President, West Asia Sales & Marketing, Samsung Electronics and leading film actor Shazahn Padamsee. “The Samsung Mobile Brand Store is a significant step in the direction of creating new, unique and holistic product experiences for consumers at the retail level. The Samsung Mobile Brand Store will allow consumers to engage and interact with Samsung Smartphones and tablets through convenient table top displays, multiple product demonstrations and dedicated areas for interacting with Samsung Product Consultants. We are confident that our...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE Nokia India has unveiled its retail strategy to consumers in Bangalore. In line with the launch of the upcoming Nokia Lumia family of smartphones, over 5,000 of Nokia's top retail stores across the country will sport a new identity. The new elements include a strong visual experience with 3D and 2D in-store branding and a luminescent range of white furniture. A specialist field sales force will deliver an unparalleled experience to consumers on live devices placed at every retail outlet selling Nokia Lumia smartphones. T. S. Sridhar, Vice General Manager (South), Nokia India, said, "Consumer expectations from retail are changing today. They look beyond just the device. They are keen on trying out the services and content being offered on the device and they seek meaningful conversations and interactions with the store team. The new look and feel of our retail stores across the country is aimed at delivering the best retail experienc...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE NEC India Pvt. Ltd has demonstrated its technology leadership in the retail space by unveiling a range of latest retail solutions including the innovative compact POS terminal with self check-in system, thermal printer and customized retail and billing solutions at the recently held India Retail Forum 2011. These solutions are aimed at segments like Food and Beverage, Large Format Retail, Cineplex and Hospitality. Amit Bhatia, Head Retail Solutions, NEC India said, "Participating in the India Retail Forum gave us the platform to reiterate our commitment to the India market and connect with opinion leaders and potential customers. The forum provided us an opportunity to showcase our cutting-edge solutions and communicate its benefits for the retail industry. We recognize the growing demand for technology and solutions in the Indian retail sector. Looking at this trend, NEC is offering a wide range of end to end retail solutions to addres...