Nokia unveils its retail strategy - Rolls out "The Amazing Everyday" Campaign

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Nokia unveils its retail strategy - Rolls out

Nokia India has unveiled its retail strategy to consumers in Bangalore. In line with the launch of the upcoming Nokia Lumia family of smartphones, over 5,000 of Nokia's top retail stores across the country will sport a new identity. The new elements include a strong visual experience with 3D and 2D in-store branding and a luminescent range of white furniture. A specialist field sales force will deliver an unparalleled experience to consumers on live devices placed at every retail outlet selling Nokia Lumia smartphones.

T. S. Sridhar, Vice General Manager (South), Nokia India, said, "Consumer expectations from retail are changing today. They look beyond just the device. They are keen on trying out the services and content being offered on the device and they seek meaningful conversations and interactions with the store team. The new look and feel of our retail stores across the country is aimed at delivering the best retail experience to our customers and introduces new standards in technology."

Nokia CARE Experience Centres (NCEC) outlets have also been refreshed to offer the Lumia experience to consumers. Additionally, Lumia consumers will get special benefits that include no queuing, free home delivery and expert guidance.

As the countdown to the launch begins, the company also rolls out its 360 marketing campaign called "The Amazing Everyday". Beginning December 10, the next few days will see an invasion of big, colourful tiles across a plethora of media. The "amazing experiences" include impromptu flash cricket at selected public places offering a chance to play cricket with your favourite Indian and international cricketers and the sensational Lumia Taxi. The Lumia Taxi will be seen on the streets of Bangalore and Chennai, offering passengers the choice of opting for an out-of-the-ordinary experience. The choice of experiences would include a 30-minute luxury helicopter flight over the city; parasailing a micro light flying session with a luxury sedan pick-up and drop; a romantic dinner for two and a private party at the passenger's home.

The countdown to the Amazing Everyday has also begun on Facebook inviting consumers to be take part in the "Amazings" Consumers can also share their own amazing experiences online with the opportunity to win exciting prizes.


For More Details See


www.varindia.com

Comments

Post a Comment

Popular posts from this blog

N Chandrasekaran appointed chairman of Tata Sons

Image
The board of directors of Tata Sons, at its meeting has unanimously appointed N Chandrasekaran as executive chairman, Tata Sons. N Chandrasekaran shall take charge from February 21, 2017. The board of Tata Sons said, “Chandrasekaran has demonstrated exemplary leadership as the chief executive officer and managing director, Tata Consultancy Services. We believe he will now inspire the entire Tata group to realise its potential acting as leaders in their respective businesses, always in keeping with our value system and ethics and adhering with the practices of the Tata group which have stood it in good stead.” Chandrasekaran was the chief executive officer and managing director of Tata Consultancy Services since 2009. A Tata lifer, he had joined the company in 1987 and was appointed as a director on the board of Tata Sons on October 25, 2016.
Read more

DoT Secretary hints at making Draft NTP 2018 available in public domain soon

Image
“A draft National Telecom Policy 2018 that is liberal and non-prescriptive in its licensing approach in Machine to Machine (M2M) communication is being given final touches. The policy should be in the public domain in the next two to three weeks for discussion and responses from stakeholders,” said Aruna Sundararajan, Secretary, Department of Telecom, Ministry of Communications. Aruna Sundararajan said, “M2M is the next big opportunity for India in terms of its impact and the quantum change that it will bring about in the quality of services and delivery. The favourable impact of M2M on job creation had already set in as seen by the arrival of the first set of start-ups in the areas such as agriculture, smart cities, healthcare and water management.” She stressed that NTP 2018 would be transformative in harnessing the full benefits of M2M communications. She further said that in the M2M framework the focus would be on low-cost manufacturing, where exciting innovatio
Read more

Visa buys NFT based CryptoPunk and paid $150,000 in Etherium

Image
Visa buys NFT based CryptoPunk and paid $150,000 in Etherium:  Leader in the digital payments   Visa   has purchased a digital CryptoPunk for $150,000, marking the company's first ever   NFT   purchase. The deal is clearly shows that, Visa is stepping into the world of NFTs with its purchase of   CryptoPunk 7610 .   Going forward, NFTs and Visa to align and integrate them in new brand strategy to gain a sizable market share. However, NFTs have often been compared to physical collectible items like rare trading cards and works of art.   The CryptoPunk 7610, which feBlatures a female punk with a mohawk and large green eyes. "We envision there could be a future where your crypto address becomes as important as your mailing address," Visa's Head of Crypto said.   An NFT - which stands for non-fungible token - is a unique digital asset designed to represent ownership of a virtual item. Unlike bitcoin and other cryptocurrencies, NFTs can’t be exchanged like-for-like with an
Read more