VARINDIA IT MAGAZINE

Netflix is looking forward to testing WhatsApp Business integration in India to communicate with its subscribers. The integration will help to send messages and personalized content suggestion to subscribers through notification. WhatsApp will help Netflix to grow its user base, and most importantly engage effectively with them. Netflix till now has been sending the content suggestion to its subscribers through email or text message. Facebook had hitherto kept WhatsApp out of the revenue-churning loop, but is now considering to monetize it through WhatsApp Business. It will essentially allow small businesses to send targeted messages and videos. Online ticketing brand BookMyShow had announced in the same month that it is one of the brands in India participating in the WhatsApp business pilot. MakeMyTrip and Goibibo are some of the brands that are part of this pilot in India. Cab-hailing firm Ola, hotel rooms aggregator OYO and airlines SpiceJet and Indigo are companies,...

Instant messaging is extensively used not only for personal chatting but also to reach out to millions of mobile users, as with E-commerce companies that have started using instant messenger platforms to widen their customer base. Now anyone who is a regular online shopper can easily chat with their preferred e-tailer about new products, complaints or paying for a purchase through their smartphone messaging services like WhatsApp, WeChat and Line. Flipkart and Jabong are the first two e-commerce companies to have started such an initiative. They have tied up with WeChat to launch official accounts besides tying up with Line, which has a feature that allows users to make payments using credit cards. In October when Flipkart launched a Line account, it received over 250,000 followers in less than a week and its WeChat account received tens of thousands of followers. Jabong launched its customer support services and campaigns targeted at messenger users on WhatsApp and other plat...

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE   In a unique Valentine's Day initiative, Tencent has created 15.5 x 15.5 feet QR code cake at Ambience Mall, Gurgaon on Valentine’s Day to promote  WeChat .  Chef M. Mustafa of Bon-Bon bakery took 14 hours to prepare this QR code cake. It occupied an area of 240.5 square feet on the ground floor, and was getting scanned by smartphones. On scanning the cake, visitors were able to download the WeChat app on their smartphones, and two lucky couples got a chance to cut the huge cake. Other visitors also enjoyed a piece of the cake with their spouse and close friends on Valentine’s Day. Rahul Razdan of WeChat India, said, “With this initiative, we are happy that WeChat created the country’s biggest QR code pattern, which visitors in the mall could scan and download WeChat on their smartphones. We believe QR codes are a significant tool for mobile Internet users to connect. This is one of the several out-of-the-box i...