HP extends digital printing portfolio
Driving a digital shift, Hewlett-Packard will now create innovative and attractive packages and that too in an environment friendly and cost-effective way. HP further extends its offerings for the packaging industry along with Kris Flexipacks. Kris Flexipacks, together with HP India, hosted an event in Mumbai to emphasize on the rising importance of labels & packaging, the trends seen, the challenges faced by involved corporates and the solution Kris offers backed by HP digital printing expertise. The event was attended by leading corporates and print buyers.
Puneet Chadha, Director - Graphic Solutions Business, Imaging & Printing Group, HP India, stated, "The market volume of the Indian packaging industry amounts to about Rs.77,570 crore and has constantly grown by approximately 15% year on year. It is estimated that the pace of growth will accelerate to between 20 and 25 per cent over the next five years. Today, everything around us comes packaged and keeping that in mind, we, at HP, provide a complete end-to-end solution with proven print technology of HP Indigo ws4500. We are proud of our association with the industry leaders like Kris Flexipacks, and together we want to look at extending the breakthrough digital printing portfolio in various market segments."
Shailesh Sheth, Chairman & Managing Director, Kris Flexipacks, said, "With the consumer goods manufacturers under pressure to lower costs and digital equipment manufacturers beginning to address the special needs of packaging, digital printing will play a larger role in the future. Keeping in view the industry demands, we confide in HP for its unique and effective one-stop printing solution and technology. HP Indigo digital presses produce print with the look and feel of offset in the widest range of colours and on greatest variety of substrates."
Puneet Chadha, Director - Graphic Solutions Business, Imaging & Printing Group, HP India, stated, "The market volume of the Indian packaging industry amounts to about Rs.77,570 crore and has constantly grown by approximately 15% year on year. It is estimated that the pace of growth will accelerate to between 20 and 25 per cent over the next five years. Today, everything around us comes packaged and keeping that in mind, we, at HP, provide a complete end-to-end solution with proven print technology of HP Indigo ws4500. We are proud of our association with the industry leaders like Kris Flexipacks, and together we want to look at extending the breakthrough digital printing portfolio in various market segments."
Shailesh Sheth, Chairman & Managing Director, Kris Flexipacks, said, "With the consumer goods manufacturers under pressure to lower costs and digital equipment manufacturers beginning to address the special needs of packaging, digital printing will play a larger role in the future. Keeping in view the industry demands, we confide in HP for its unique and effective one-stop printing solution and technology. HP Indigo digital presses produce print with the look and feel of offset in the widest range of colours and on greatest variety of substrates."
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