Catch the Cricket World Cup frenzy with Yahoo!

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Catch the Cricket World Cup frenzy with Yahoo!

Yahoo! India and the International Cricket Council (ICC) have announced the launch of the official ICC World Cup 2011 website -iccevents.yahoo.com. This website will be the official ICC World Cup online destination for cricket enthusiasts from around the world who are following the ICC Cricket World Cup frenzy.

Cricket lovers can be a part of the World Cup celebrations on Yahoo! through live match updates, detailed match analysis, exclusive video content, engaging games and rewarding contests. The experience will feature more interactivity by choosing from a variety of cool World Cup themed avatars, the ability to buy game tickets and other ICC merchandise through the website.

Prem Panicker, Managing Editor, Yahoo! India, said, "Cricket is the most passionately followed game in India and many countries around the world. Cricket fans can now catch all the excitement of the game on the ICC World Cup 2011 official website. Yahoo! Cricket will deliver compelling and unique content alongside interactive contests to build on the euphoria for the game. Enthusiasts can share their thoughts, play games, create personalized profiles and track matches through interactive schedulers. Cricket fanatics can also watch and share exclusive video content and photographs on the site. We have ensured that Yahoo! Cricket provides a platform for millions of supporters to come as close to living, feeling and breathing the action unravel in the forthcoming 2011 World Cup."

According to Campbell Jamieson, ICC General Manager, Commercial, "As the countdown continues to the Cup that Counts, we are thrilled to be working with Yahoo! to launch an online destination that offers the exclusive ICC Cricket World Cup content in an innovative and engaging way. We are also grateful to our partners who have helped make the ICC's flagship event such a great success."

The ICC World Cup website on Yahoo! offers a range of unique highlights including Live scorecard interaction and Commentweeter.

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