Flytxt launches QREDA

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Flytxt has launched QREDA, an end-to-end mobile advertising platform. The platform allows all brands and advertisers to reach out to mobile subscribers by leveraging mobile operators’ subscriber data and reach while strictly honouring privacy and security.

QREDA unlocks the full potential of mobile advertising and delivers unprecedented value to all players in the ecosystem, including mobile operators, advertisers, brands and consumers. Through this platform, Flytxt hopes to redefine the mobile advertising value chain by extending the assets uniquely possessed by the mobile operators to provide value to advertisers and subscribers and simultaneously creating a major new revenue stream for these operators. The platform supports flexible ad campaign models and all types of inventory.

"QREDA enables mobile operators to play a key role in advertising using the mobile channel. This will transform the mobile advertising business as we know it today and spur its growth to well over $50 billion globally by 2015," said Vinod Vasudevan, Group CEO of Flytxt.

QREDA gives top priority to consumers' privacy and preferences. Innovative technology allows advertising based on consumer "Fingerprinting", a ground-breaking technique that defines the 'finest possible level' of unique subscriber insight.

For More Details See

www.varindia.com

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