IMImobile revolutionizes RBT Platform with "Make My Tunes" Service

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Posted on - Monday, January 24, 2011 By VARIndia Correspondent
IMImobile revolutionizes RBT Platform with

IMImobile has launched an innovative service "Make My Tunes" on its industry-leading RBT platform. The service has been launched by Aircel as "Dialer Tune - Song Edit". Aircel customers in Chennai and Tamil Nadu circle can avail this service and select their favourite section of the song as their RBT.

The same service can be made available to operators across the country. This unique service enables users to listen to a full song and choose any part of the song as their RBT. Additionally, this gives users the option to download the selected part of the song as Ringtone or dedicate the song to friends, providing a unified music experience to consumers. This service can replace the conventional IVR-based music services like Music on Demand, RBT discovery portal and Ringtone portals.

"We, at IMImobile, constantly strive to create innovative, best-in-class services which enable service providers to enhance customer loyalty and create additional revenue streams," Vishwanath Alluri, Founder & Chairman, IMImobile, said, "Make My tune is a shining example of IMImobile's R&D and innovation pedigree made to work for the benefit of telcos, subscribers and content owners. CRBT is at a mature stage and this one-of-its-kind service is going to revolutionize and reenergize by giving 3 in 1 advantage of enhanced CRBT, Mobile Radio and Music on Demand to subscribers."

This unique service can be offered to any operator as a standalone service connected to their existing RBT platform over standard integrations.

For More Details See

www.varindia.com

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