Epson celebrates 20 Years in India
To commemorate 20th year of its presence in India, Epson has announced that it was likely to achieve a turnover of Rs.500 crore this fiscal (2010-11). With ambitious plans in place, Epson said it would be confidently targeting the Rs.1,000-crore mark by 2015, if not earlier.
Sharing details, T. Sukumar, Deputy Country Manager, Epson, India traced the history of Epson in India dating back to 1990 when a liaison office was set up in Chennai for Epson. The first product Epson introduced in the Indian market was Dot-Matrix printers in the same year. In 1995, Point of Sale printers were introduced and then subsequently Projectors and Inkjet printers. In 1997, an Epson India Branch Office was created under Epson Singapore. In 2000, Epson India Pvt. Ltd., a subsidiary, was created and Epson's Head Office was shifted to Bangalore - the IT capital of India.
According to Samba Moorthy, Senior General Manager, Sales & Marketing, "Epson India has created a strong reputation for quality and reliability. Epson Dot-Matrix Printers enjoy a market share of approximately 53 per cent, Inkjet Printers and All-in-Ones 14 per cent, Point of Sale printers 52 per cent and Projectors 14 per cent. In all these categories, Epson is either the No. 1 or No. 2 brand and growing fast.
With an eye on the Rs.1,000-crore turnover figure in 2015, Epson says it will be focussing on segments like home & office, education, health, government, SME, retail and photography to drive the numbers. With an increasing focus from Epson Japan on developing products that are specially created for the Indian consumers, there will be even more new products that are expected to be launched with this in mind. Epson says it is looking to accelerate growth in its core businesses as well as look for new potential opportunities to expand into.
With the objective of building Epson into a Power Brand in the next 3-5 years, the focus will be on programmes that have already been set in motion. nSolution - the exclusive relationship programme for System Integrators and Office Automation specialists and nDimension, the channel development and engagement programme for both EAPs and ECCs will be the focus areas to drive the trade engagement programme. On the other hand, Star Outlets which are selected partner stores for Epson branding and display and E Cubed the Exclusive Epson Experience Retail Zones will drive the retail and marketplace visibility thrust from Epson.
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