IMImobile partners up with Krishcricket.com

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

IMImobile partners up with Krishcricket.com

IMImobile has announced its strategic partnership with krishcricket.com to provide cricketing services through operators across the globe. Founded by former Indian cricket team captain Krishnamachari Srikkanth, Krishcricket.com is a leading cricket entertainment service provider in multiple platforms like mobile, web and IVR.

Excited about the partnership, Krishnamachari Srikkanth said, "In tune with the modern trends and the panache of the youth to adhere to modern gadgets, we have made the Mobile as the primary tool to reach out to cricket lovers across the globe. We understand how strong the craze is and hence we decided to partner with IMImobile with their world- class technology platforms having presence across the globe and primarily all cricketing countries during this cricket season. This gives us the platform through which we can offer our interesting mobile-based entertainment services to all cricket lovers over SMS, USSD, IVR, WAP and 3G.

"Mobile is one screen that remains with the user for the maximum time in a day and now with the advent of 3G, the engagement is all set to leapfrog to a new level with various innovative services. IMImobile realises the potential in this genre of services and hence through this partnership we strengthen our sport credentials across the globe. This reflects our appetite to provide innovative and exciting services to our customers. I am sure operators will be immensely benefited with Krishcricket.com's exciting offerings to lure the cricket aficionados across the globe," said Vishwanath Alluri, Founder & Chairman, IMImobile.

Mobile has become all-pervasive now with its high penetration and 3G coming in, the interaction of users with mobile is set to reach new heights and richness in content will be critical. Through this partnership, the content will be provided over multiple delivery channels like USSD, SMS, Video Clips, IVR, Mobile Games and WAP.

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