Juniper Networks Redefines Mobile Video Delivery with Openware

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Juniper Networks Redefines Mobile Video Delivery with Openware

Openwave Systems has announced that Juniper Networks has selected the Company as a strategic partner to integrate its Media Optimizer into Juniper's Media Flow solution for mobile video optimization. The combined solution is expected to dramatically improve the economics of delivering video over mobile networks while revolutionizing the user viewing experience.

"As mobile networks move towards an all-IP 4G network architecture, they need to switch from basic service management to service orchestration," said John Giere, senior vice president, products and marketing, Openwave. "While many network and middleware providers claim they have integration into the service provider infrastructure, we believe that the joint Openwave and Juniper solution will be the first solution in the market that can actually enable unprecedented scale and flexibility to enable service providers to effectively manage their network resources while providing a superior experience for subscribers."

According to Yankee Group, video is projected to exceed 65 percent of all mobile data traffic by 2013, creating a capacity crunch on mobile networks and negatively impacting subscribers' viewing experience, resulting in downward pressure on both revenues and profitability of mobile service providers. The Media Flow video optimization solution provides a scalable and transparent mechanism that maximizes the subscriber's Quality of Experience (QoE) while at the same time enhancing profitability by deferring RAN CAPEX and OPEX. The solution offers price-performance improvement over traditional optimization solutions by leveraging the Juniper Service Delivery Gateway (SDG).


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