Nokia launches Ovi Store with Reliance Communications in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Nokia launches Ovi Store with Reliance Communications in India

Nokia and Reliance Communications has launched India chapter of Ovi Store, Nokia's immensely popular mobile application store. Reliance Communications will offer integrated operator billing for their consumers in India enabling access to a host of paid-for content on the Ovi Store. The amount will be either included in their monthly mobile phone bills or deducted from the pre-paid balance, as per their data plans.

Prashant Gokarn - 3G Head, Reliance Communications, said, "Nokia and RCOM have had a longstanding and an extremely fruitful association, and this new venture will only strengthen our joint mission to offer enriched services to our loyal consumers. This relationship brings exclusive apps through Ovi Store coupled with a convenient purchase process. This service will usher in significant growth in adoption and usage of apps in India. This service is a big step in a series of innovation-led products from RCOM."

V. Ramnath, Director - Operator Channels, Nokia India, said, "Our partnership with Reliance Communications is a big step towards providing Indian consumers easy and simplified access to Ovi Store content through operator billing. The response from consumers in India has already exceeded our expectations, with the number of weekly downloads crossing 4.5 million. We believe our partnership will help accelerate this further."

The Ovi Store is a one-stop shop for mobile content to help consumers personalize their Nokia devices. It supports a wide range of content and file types including applications, games, videos, podcasts, productivity tools, web and location-based services and much more.

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