CommScope unveils New Identity
The company that began as a small provider of cabling to the nascent cable TV market in the 1970s has blossomed into a multi-billion dollar company with solutions installed in the world’s best wireless, wireline, enterprise and cable television networks. Its new brandingwill better reflect the energy, capabilities and leadership that CommScope provides every day in serving its vast array of customers across multiple markets.
"This is an exciting time for CommScope as we embark on the next phase of the company's growth as a private company and as the global economy continues to rebound," said Ted Hally, chief commercial officer, CommScope. "The introduction of our new corporate identity is a piece of that future, helping us tell a more unified story with clarity across the many markets and geographies we serve."
CommScope's new corporate identity is more representative of the company today and its role as a trusted resource and partner tonetwork providers around the world. The brand makeover is the first for CommScope since the mid-1990s and follows the acquisitions of Avaya's Connectivity Solutions division in 2003 and Andrew Corporation in 2007. The new brand initiative portrays a more dynamic company with a contemporary look and feel and a more structured hierarchy of product and solution brands serving the telecom carrier, cable television, business enterprise and government markets.
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