EMC enhances VSPP for Partner Profitability

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

EMC enhances VSPP for Partner Profitability

EMC has announced significant enhancements to the EMC Velocity Solution Provider Partner programme (VSPP) that provide new opportunities for EMC reselling partners of all sizes around the world to accelerate revenue, differentiate their business in the marketplace, provide more value to customers, and increase profitability. The enhanced Velocity programme will offer simplified programme entry, time-efficient training, easy access to EMC's broad, industry-leading portfolio of information infrastructure products and solutions, and new Speciality designations that can spur increased value-added services.

With EMC Data Domain deduplication storage systems integrated into Velocity in January and RSA information security solutions coming July 1, 2011, partners will have simple access to the full portfolio of EMC storage, data backup and recovery, archiving, information security and information governance products. EMC will also simplify all day-to-day partner processes including relationship management, generation of customer leads, deal registration, rewards accrued and services opportunities.

"For EMC, our growth drivers are our effective partners. Keeping in mind the industry's drive towards effective utilization of IT resources and cost reduction, EMC's objective is to provide quality products to the consumers. We have seen a threefold jump in our customer acquisition in the recent past and our tier-2 partners have played an important role in these acquisitions in the past one year," said Manoj Chugh, President, India & SAARC, EMC.

As the "Digital Universe" expands by a factor of 44 over the next ten years and the IT landscape changes significantly as companies move ahead on their journey to the private cloud, the opportunity for EMC Velocity partners has never been more significant. EMC's investment in developing valuable and accessible training and certification programmes spanning across four new core specialties -Consolidate, Advanced Consolidate, Backup and Recovery, Governance and Archive - will increase partners addressable market opportunity through the ability to sell, deliver and architect complete end-to-end solutions and become the trusted advisor to customers on their journey to the private cloud.

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