IDEA Cellular to empower Rural India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

IDEA Cellular to empower Rural India

Idea and Handygo have launched "Behtar Zindagi", latest bouquet of VAS offerings for customers in rural areas of Maharashtra, Goa, Gujarat, UP West and Andhra Pradesh. This innovative product is specially designed to provide day-to-day information to Idea's rural subscribers. The subscribers can get exhaustive and up to the mark information regarding health, education, finance, weather updates, mandi rates, livestocks, agriculture and fisheries.

This unique IVR-based rural solution by handygo provides credible and authentic information to the rural subscribers. For latest and reliable updates, handygo has partnered with various organizations such as Care India, Aviva Life Insurance, Indian Metrological Department, INCOIS, Hariyali Kisan Bazaar, Network for Fish Quality Management and Sustainable Fishing, Transparency International India, Sonalika, EKO India Financial Services and a host of other organizations.

On this tie-up, Praveen Rajpal, CEO, handygo, said, "We are contented to partner with one of India's leading mobile operators -IDEA Cellular. We envisage great potential in the untapped rural market and are bullish about the stupendous feedback from the end- consumers. We have partnered with various large associations for ensuring the latest and authentic information to the mobile subscribers using the service. Our IVR-based rural product is available in all the regional languages along with Hindi and English. "

Announcing the launch of these services, Rajendra Chourasia, Chief Operating Officer - Maharashtra and Goa, IDEA Cellular, said, "With over 1.2 crore subscribers, Idea is the largest mobile network and has the highest penetration in the rural parts of Maharashtra and Goa. We are happy to partner with handygo to offer relevant and affordable services to our rural subscribers in the circle."

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