Reliance to provide Cricket World Cup Video updates & replays

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Reliance to provide Cricket World Cup Video updates & replays

Reliance Communications have partnered exclusively to deliver video updates and replays from the ICC World Cup cricket matches for all cricket lovers. With this partnership, TELiBrahma would deploy BluFi in stadiums and enable consumers to receive video highlights when they are watching the match in stadium. With the World Cup being played in different countries, this becomes the world's first and biggest in-stadia deployment.

Announcing the video updates service, Mahesh Prasad, President Wireless Business, Reliance Communications said, "As ICC's Global Partner till 2015 we are proud to be associated with the game that is growing in popularity across the globe. The innovation and advanced technology that RCOM incorporates is ideal for today's consumer who is always on the move. This time our customers will enjoy cricket with our new service video updates from ICC World Cup."

Commenting on the tie up, P R Satheesh, President, TELiBrahma said, "TELiBrahma is pleased to be associated with Reliance Communications and do next big thing on mobile. We believe it would help consumers to catch the missing action and advertisers to achieve better ROI from their investment in cricket. This opportunity will help brands to deliver what is relevant to consumers at the place where it matters and on a device that creates the impact".

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