Reliance ushers in Mobile Internet Services with Cisco technology

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Reliance ushers in Mobile Internet Services with Cisco technology Cisco has announced the completion of a new mobile network for Reliance Communications that will cover 100,000 square kilometers, the largest 3G deployment in India. With this new network, Reliance customers will be able to experience new mobile services such as high-quality video telephony and high-speed mobile data, along with enhanced music downloads, instant messaging and online gaming.

Reliance's new mobile architecture, which includes the Cisco ASR 5000, Cisco 7600 and Cisco ME 3800X Series routers, will enable Reliance to develop and deliver, on a large scale, highly personalized and customized mobile multimedia services with superior quality and reliability.

The deployment also paves the way for Reliance's implementation of the recently announced Cisco MOVE (Monetization, Optimization, Videoscape Experience) framework. Cisco’s MOVE empowers mobile operators like Reliance to better manage, enhance and take financial advantage of the rapidly growing volume of mobile data traffic.

Prashant Gokarn, head, 3G business, Reliance Communications: "With the advent of 3G, we are experiencing high demand for data and video services. We will be offering a wide range of feature-rich services to our consumers, including video calling, mobile TV, video streaming and applications accessed at superfast speeds at affordable tariffs on our best-in-class 3G wireless network. Cisco's comprehensive IP product and solutions portfolio provides us the intelligence and performance required to customize and optimize each segment of our network, deploying what we need, where we need it, when we need it, all while enhancing our customers’ experience."

Vish Iyer, vice president, of Cisco's Service Provider business unit: "This pioneering deployment of a comprehensive IP mobile architecture by Reliance is a significant breakthrough and will elevate the subscriber experience and also provide a rich suite of monetization and optimization features that ensure lower costs per bit. The radio-independent IP-based mobile backhaul and packet core infrastructure will offer pre-eminent traffic capacity and operating efficiency, making a strong foundation for Reliance to meet the current and future needs of its customers and to get ready for the global growth of the next-generation mobile Internet."

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