"Dum Maaro Dum" USB Flash Drive from Kingston

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Kingston_logo.gif

Kingston Digital has announced its association with Fox Star Studio to present Special-Edition DataTraveler Mini Fun 4GB in India. This special edition USB drive will hit the shelves with unique "Dum Maaro Dum" themed packaging and will come preloaded with exclusive "Dum Maaro Dum" contents!

This is a strategic partnership with Fox Star Studio, who has just released the much- anticipated Abhisek Bachchan, Bipasha Basu, Prateik Babbar and Rana Daggubati starrer blockbuster on April 22, 2011 in cinemas worldwide. Kingston's Special-Edition DataTraveler Mini Fun 4GB will give consumers the chance to get their hands on the exclusive preloaded contents, such as plot summary, trailers, character sketch, wallpapers and ringtones all wrapped up in a specially designed DataTraveler Mini Fun USB drive. Movie fans are sure to fall for this special edition USB drive, which will be sold exclusively through one of Kingston's authorized Flash memory product distributor - Avnet India Pvt. Ltd.

As anticipation for the summer blockbuster builds, Kingston Digital will be rolling out a full contact "Dum Maaro Dum" themed marketing campaign in support of the limited edition products and Kingston brand building. The marketing campaign includes co- branded outdoor campaigns, contests and advertisements. The movie features a Kingston USB drive in the climax of the story, which is a great boost for brand Kingston.

Speaking on the launch, Nidhi Sethi, Flash Memory, Sales Director, Kingston India, said, "We have been an ongoing partner with Fox Star Studios on their various projects. Our strategic association with Dum Maaro Dum has been a mutually beneficial one. The digital media collaboration between Kingston who is the leading USB drive brand in the world. and Fox Star Studios, who are leaders in providing quality entertainment content, adds unique value to our memory offerings. This is a unique alliance, and we are proud to be associated with this project," she further added.

"Vivek Krishnani, Head - Distribution, Marketing and Syndication of Fox Star Studios, said, "We are happy to associate with like-minded partners like Kingston, as our objective of providing quality content is aligned with their objective of going that extra mile in providing value to their customers. The film has opened very well and is garnering tremendous word of mouth and we hope that the buzz around the film will help in making these USB drives with the Dum Maaro Dum embedded content - a collectible item."

For More Details See

www.varindia.com

Comments

Post a Comment

Popular posts from this blog

N Chandrasekaran appointed chairman of Tata Sons

Image
The board of directors of Tata Sons, at its meeting has unanimously appointed N Chandrasekaran as executive chairman, Tata Sons. N Chandrasekaran shall take charge from February 21, 2017. The board of Tata Sons said, “Chandrasekaran has demonstrated exemplary leadership as the chief executive officer and managing director, Tata Consultancy Services. We believe he will now inspire the entire Tata group to realise its potential acting as leaders in their respective businesses, always in keeping with our value system and ethics and adhering with the practices of the Tata group which have stood it in good stead.” Chandrasekaran was the chief executive officer and managing director of Tata Consultancy Services since 2009. A Tata lifer, he had joined the company in 1987 and was appointed as a director on the board of Tata Sons on October 25, 2016.
Read more

Visa buys NFT based CryptoPunk and paid $150,000 in Etherium

Image
Visa buys NFT based CryptoPunk and paid $150,000 in Etherium:  Leader in the digital payments   Visa   has purchased a digital CryptoPunk for $150,000, marking the company's first ever   NFT   purchase. The deal is clearly shows that, Visa is stepping into the world of NFTs with its purchase of   CryptoPunk 7610 .   Going forward, NFTs and Visa to align and integrate them in new brand strategy to gain a sizable market share. However, NFTs have often been compared to physical collectible items like rare trading cards and works of art.   The CryptoPunk 7610, which feBlatures a female punk with a mohawk and large green eyes. "We envision there could be a future where your crypto address becomes as important as your mailing address," Visa's Head of Crypto said.   An NFT - which stands for non-fungible token - is a unique digital asset designed to represent ownership of a virtual item. Unlike bitcoin and other cryptocurrencies, NFTs can’...
Read more

Prizm Payment Services changes its name to Hitachi Payment Services

Image
Hitachi Payment Services Pvt. Ltd has changed its corporate name from Prizm Payment Services Pvt. Ltd (“Prizm Payment Services”) to Hitachi Payment Services Pvt. Ltd (“Hitachi Payment Services”). “The new name reflects Hitachi’s commitment to business expansion in India, and to build a strong global financial payments offering leveraging the expertise of the Prizm Payment Services acquisition. Hitachi sees immediate potential to grow in the Asian subcontinent markets with the epicentre of growth being India, and migrate into other markets. Also, the name change will have no change on Prizm Payment Services’ operations,” said Loney Antony, Managing Director, Hitachi Payment Services. “Hitachi had acquired Prizm Payment Services with the aim of accelerating global development of IT services businesses targeting financial institutions, particularly in the fast-growing Asian region, and the company has been the gateway of entering into the services business in India for Hitachi. We ...
Read more