"Dum Maaro Dum" USB Flash Drive from Kingston

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

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Kingston Digital has announced its association with Fox Star Studio to present Special-Edition DataTraveler Mini Fun 4GB in India. This special edition USB drive will hit the shelves with unique "Dum Maaro Dum" themed packaging and will come preloaded with exclusive "Dum Maaro Dum" contents!

This is a strategic partnership with Fox Star Studio, who has just released the much- anticipated Abhisek Bachchan, Bipasha Basu, Prateik Babbar and Rana Daggubati starrer blockbuster on April 22, 2011 in cinemas worldwide. Kingston's Special-Edition DataTraveler Mini Fun 4GB will give consumers the chance to get their hands on the exclusive preloaded contents, such as plot summary, trailers, character sketch, wallpapers and ringtones all wrapped up in a specially designed DataTraveler Mini Fun USB drive. Movie fans are sure to fall for this special edition USB drive, which will be sold exclusively through one of Kingston's authorized Flash memory product distributor - Avnet India Pvt. Ltd.

As anticipation for the summer blockbuster builds, Kingston Digital will be rolling out a full contact "Dum Maaro Dum" themed marketing campaign in support of the limited edition products and Kingston brand building. The marketing campaign includes co- branded outdoor campaigns, contests and advertisements. The movie features a Kingston USB drive in the climax of the story, which is a great boost for brand Kingston.

Speaking on the launch, Nidhi Sethi, Flash Memory, Sales Director, Kingston India, said, "We have been an ongoing partner with Fox Star Studios on their various projects. Our strategic association with Dum Maaro Dum has been a mutually beneficial one. The digital media collaboration between Kingston who is the leading USB drive brand in the world. and Fox Star Studios, who are leaders in providing quality entertainment content, adds unique value to our memory offerings. This is a unique alliance, and we are proud to be associated with this project," she further added.

"Vivek Krishnani, Head - Distribution, Marketing and Syndication of Fox Star Studios, said, "We are happy to associate with like-minded partners like Kingston, as our objective of providing quality content is aligned with their objective of going that extra mile in providing value to their customers. The film has opened very well and is garnering tremendous word of mouth and we hope that the buzz around the film will help in making these USB drives with the Dum Maaro Dum embedded content - a collectible item."

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