HP reinforces its position at Print China 2011

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

HP reinforces its position at Print China 2011

HP has reinforced its leadership in the graphics arts segment at the Second International Printing Technology Exhibition of China (Print China) by unveiling its expanded portfolio of industry-leading products, segmented market approach and end-to-end digital print solutions that enable regional print service providers (PSPs) to best meet the demands of their customers and capture new business opportunities.

"Asia-Pacific is an exciting growth market for HP where we have been growing at 48% year-on-year. China has been the largest contributor to this rapid growth with a staggering 59% year-on-year growth rate. Additionally, China has the largest installed base of HP Indigo digital presses in the world after the US," said Gido van Praag, Vice-President, Graphic Solutions Business - Asia-Pacific and Japan, HP. "HP is best positioned to help PSPs both large and small in the graphics arts industry in the region to develop and expand their digital printing portfolio so that they can capitalize on the fast-growing digital printing industry. The HP Indigo business already leads the industry with its 72% market share in Asia-Pacific."

Spanning virtually every form of printed output HP's Graphics Solutions portfolio serves the diverse needs of the graphics arts community with consistently outstanding output, a complete workflow offering, dependable partner solutions and an expansive selection of ink and media options. Using solutions from HP Inkjet Web Presses, HP Designjet, HP Indigo, HP Scitex and HP Specialty Printing Systems (SPS), HP Latex inks and HP Web solutions, print service providers can create output ranging from personalized direct mail pieces and high-end fine art reproductions to point-of-sale posters and super-wide billboards.

HP has further expanded its digital printing solutions with new inkjet web presses that will allow PSPs to confidently build their competitive advantage and realize new and profitable growth opportunities.

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