Intex Technologies has a new Brand Identity

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Intex Technologies has a new Brand Identity

Celebrating its 15th year of existence, Intex Technologies has unveiled its new corporate logo. The new logo is designed to reflect the new-age Intex.

In the words of Narendra Bansal, Chairman & Managing Director, Intex Technologies, "I am delighted to present the new brand identity. It carries forward the traits of the brand persona - dynamism, creativity, flexibility and strength - and at the same time aims for infinity and a boundless world; a reminder to our quest of enhancing our growth rate and moving ahead to become a company with a strong global footprint."

Along with the logo, the new avatar also comprises of a "Grid", which will be seen in all of INTEX communications. In the grid, one can see a reflection of "infinity" (derived from the letter "x" in the new logo) - a boundless and limitless hunger for expansion in reach, in consumer base, in product range and presence across borders.

The identity will start appearing on all new packaging, promotional and information collaterals, websites, advertising and publicity mediums. The company's websites are also getting revamped and everyone would soon be seeing the newer versions soon.

The new logo was a result of an extensive research conducted with the company's employees, customers and associates. It was unveiled to the company's 1,800-plus employees on April 6, through internal celebration at all offices and branches. All-India rollout across all operations centres has also begun.

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