Samsung enhances "Smarter Life Concept" in India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Samsung enhances

Celebrating its growing success in Southwest Asia, Samsung Electronics has outlined its regional strategy and 2011 product portfolio at the inaugural Southwest Asia Regional Forum. Innovations in Internet-connected TVs, consumer-inspired digital cameras and the latest mobile technology, combined with plans for developing Samsung's regional market presence, were laid out in the context of Samsung's unifying principle - the Smarter Life.

J. S. Shin, President, Samsung Electronics Southwest Asia, defined the pillars of Samsung's Smarter Life philosophy as Smart Design, Smart Experiences and Smart Connections. "Smart Design would create intuitive designs that increase functionality for consumers, followed by Smart Experiences that aim to provide a wide variety of applications, games and programming delivered on a broad range of platforms through bright and dynamic screens. As part of Smart Connections, Samsung devices would automatically connect to each other, sharing content and enhancing user experiences."

In 2010, Samsung achieved a remarkable 60-per cent growth rate in Southwest Asia operations (US$3.5 billion), contributing to the company's US$135.8 billion in global revenues - the most successful in Samsung's history. As the current No. 1 provider of LED and LCD televisions in the region, Samsung is challenging the lead position in vital categories such as mobile phones, frost-free refrigerators, air conditioners and washing machines.

The Southwest Asia region will also see several other visual display and home entertainment innovations from Samsung this year. Embracing the ideas of Smart Design and Smart Experiences, Samsung unveiled an impressive lineup of digital cameras, camcorders and a family of interchangeable lenses in recognition of what consumers want from their devices - to easily capture and share images on the spot.

Samsung's new class of Android-based smartphones and tablets in the GALAXY family line, a powerful lineup exemplifying the Smarter Life in the areas of speed, screen and content are another highlights from the principal.

Samsung's expansion in IT Solutions products - including notebooks and printers - are on full display at the Southwest Asia Forum, led by the Notebook Series 9, an ultra-premium offering that infuses chic design with advanced hardware for consumers who seek utility and sophistication.

"This is a region of tremendous growth and potential for Samsung Electronics," Shin said. "We have the potential to reach No. 1 market share in numerous categories while strengthening our partner and channel relationships, particularly in a country like India where markets are maturing and the potential for growth is unlimited."

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