Spice Mobility ties up with Wills Lifestyle India Fashion Week-2011

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Spice Mobility ties up with Wills Lifestyle India Fashion Week-2011

Spice Mobility has announced its alliance with Wills Lifestyle India Fashion Week-2011 as official Gold Mobile Partner for the event. India's most anticipated fashion event will witness Spice Mobility sponsoring and presenting the show for the renowned designer Manish Malhotra.

Announcing the association, Kunal Ahooja, CEO, Spice Mobility, said, "After our debut here last year, we are delighted to be a part of the prestigious fashion week and showcase our stylish products, again this year. The event is looked upon not only by the fashion fraternity but the vast youth segment that modulates its fashion statements based on the stylish and trendy innovations showcased here. Spice, with its ever innovative approach, is elated to be a part of this event for allowing it to showcase technology in a style forum. Presenting a style icon like Manish Malhotra's show is an honour. I am sure this will enhance Spice's style quotient.”

On the occasion, fashion designer Manish Malhotra said, "My apparel designing style always signifies luxury contemporary Indian Wear, which is why associating with a young and innovative brand like Spice Mobility on for this event gives me immense fulfilment. Their contemporary style and brand philosophy are absolutely in sync with my sense of fashion."

While discussing their association with Spice Mobility, Sunil Sethi, Chairman, FDCI, said, "We are delighted to once again have Spice Mobility Ltd. as the official Gold Mobile Partner. Their products are cool, stylish and contemporary in keeping with the demands of a consumer base which is modern and trendy."

The collection was a tribute to the fading Indian crafts of Kashmir and Rajasthan as it showcased the folk beauty of these ethnically rich states. The show was modelled on the lines of New York Fashion Week which is top of the line, very classy and understated. Forty models showcased the collection which included apparels in the elegant and subtle India colours.

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