Delhi gets its first Exclusive Epson Experience Zone (E³)

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Delhi gets its first Exclusive Epson Experience Zone (E³) Epson has inaugurated its first Exclusive Epson Experience Zone (E³) in Delhi and has announced its roadmap of opening at least 10 more such stores later this year. This is the 4th store launched by Epson, the other 3 to have respectively been inaugurated in Mumbai, Bangalore and Chennai. The Exclusive Epson Experience Zone is situated at Nehru Place in the hub of the Delhi's IT market. The store showcases all the Epson products available including those for Home, Commercial and Office applications.

Sharing details Samba Moorthy, Senior General Manager, Sales & Marketing, Epson India said "Epson achieved a turnover of Rs. 506 crore in the fiscal just completed (2010-11) - a growth of 25% from last year's turnover of Rs. 400 crore.” With ambitious plans in place he said Epson would be confidently targeting the Rs.1000 crore mark by 2015, if not earlier. He said retail presence would have a very key role to play to ensure the ambitious targets would be met.

With an eye on the Rs. 1000 crore turnover in 2015, Epson will be focusing on segments like home & office, education, health, government, SME, retail and photography to drive the numbers. Epson says it is looking forward to accelerate growth in its core business as well as look for new potential opportunities to expand into. Epson is also looking at expanding its presence in the B & C class cities given the enormous opportunities that it is giving rise to.

With the objective of building Epson into a Power Brand in the next 3-5 years, the focus will be on programmes that have already been set in motion. nSolution - the exclusive relationship programme for System Integrators and Office Automation specialists and nDimension - the channel development and engagement programme for both EAP's and ECCs will be focus areas to drive the trade engagement programme. On the other hand, Star Outlets which are selected partner stores for Epson branding and display and E Cubed - the Exclusive Epson Experience Retail Zones will drive the retail and marketplace visibility thrust from Epson.

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