IMImobile joins Wholesale Application Community

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

IMImobile joins Wholesale Application Community

IMImobile has announced that it has joined the Wholesale Applications Community (WAC) as an associate member. Under the terms of membership, IMImobile will provide input to WAC working groups and the WAC advisory council.

With DaVinci Evolved Service Platform (ESP), IMImobile will help WAC members and operator clients shape application development and seeding. The DaVinci Evolved Service Platform builds the foundation in the development of a WAC-compliant application development and deployment platform environment and is being used by multiple customers in multiple territories.

With applications now at the heart of the mobile experience, WAC represents a unification of the global mobile community to create an open, standards-based application market. IMImobile shares the vision of an "open mobile marketplace" where mobile operators globally can leverage their core subscriber and content assets to improve the user experience and open new revenue streams.

"In recent times, we have witnessed a sizeable shift in consumer behaviour towards an insatiable demand for mobile applications and services. Our partners and customers are responding to this shift by developing new consumer engagement strategies," said Vishwanath Alluri, Founder & Chairman, IMImobile. "Core to these strategies is a focus on application delivery and monetisation. We very much believe that our expertise will be beneficial to WAC and the interests of its operator, media and enterprise members, in creating an open mobile marketplace."

Very early in the application revolution, IMImobile recognized the challenges posed by device platform and network technology fragmentation. Fragmentation puts constraints on developers, restricts scaling and hampers innovation. IMImobile's DaVinci Evolved Service Platform was built to solve exactly such fragmentation issues by providing a cross-platform application development environment, and a standards-based approach to leveraging network assets. Carrier deployments of DaVinci ESP have already enabled third-party developers, service providers and content owners to create and launch revenue-generating services that utilize core operator assets. By joining WAC, IMImobile expects to fully realize the shared vision of both organizations.

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