Intel enhances 2011 Channel Membership Program
Intel has shared details of its 2011 channels membership program at its annual Asia-Pacific channel customer conference. The Intel Technology Provider Program is intended to assist its partners for sustained success amidst the changing realities of today’s IT business environment, in the real world and online and in the different economies of Asia. The program will now extend to partners that not only build systems but also those which resell Intel technology-based systems and solutions, supporting their product development, technical support and sales efforts.
Steve Dallman, General Manager of Intel's Worldwide Reseller Channel Organization, said, "Our channel partners remain tremendously important to Intel and were a significant contributor to Intel's first-quarter results. Our strategy is to empower and enable our Channel Partners to succeed in today's changing environment. The 2011 Intel Technology Provider Program is intended to help train, support and position our channel partners for sustained growth, both in their current PC segments, while helping them capture new opportunities in reselling integrated solutions, and in high-growth emerging segments such as SSDs and PC-like embedded solutions."
Delegates to the event witnessed a wide range of opportunities enabled by the recent introduction of Intel's 2nd-generation Core processor family in areas beyond the traditional PC. The new Intel Core processors demonstrate advancement in computing performance and capabilities with enhanced visual graphics built right into the chips. Further opportunity is created with the Intel Atom processor Z670 and Intel SM35 Express Chipset platform, formerly codenamed "Oak Trail". The latest Intel Atom platform is leading to a wave of innovation around tablets and netbooks based on a variety of operating systems, including MeeGo, Windows or Android. The Intel Xeon processor E7 family also provides the computing power required for a whole new range of users and usage models. In the enterprise space, Intel Xeon processors are helping IT managers address today's data-intensive workloads, setting new standards in high-end computing applications, including business intelligence, real-time data analytics and virtualization.
Sandeep Aurora, Director - Marketing, Intel South Asia, Intel South Asia, said, "The latest generation of the Intel Core, the Intel Xeon and the Intel Atom processors, with the multitude of form factors and vast improvements in performance and energy efficiency, will bring forth a whole new range of product and solution opportunities for our partners. There is a huge opportunity to bring Intel technologies to many product segments that are seeing strong growth. "Intel will now be an important player in the tablet market, strengthening our position in the netbook market, bringing innovation in the embedded devices market, and with solid performance in the Enterprise market. All of these efforts will, indeed, support channel growth and evolution," Aurora conculded.
The Intel Solutions Summit APAC is held annually in Asia-Pacific, underpinning Intel's strong focus on the market. Held this year in Melbourne, Australia over three days, this year's event saw more than 400 attendees from all over APAC.
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