Xerox India kick-starts Multi-City Roadshows

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Xerox India kick-starts Multi-City Roadshows

Xerox India has kick-started a multi-city roadshow campaign to expand consumer outreach in the northern markets. Having already started with the Chandigarh chapter on 27th April, 2011, the roadshow showcased range of printers in the MFD category like Xerox Workcentre 5700 series, & Xerox Workcentre 7120 multifunction, Xerox wide format 7142, Xerox Wide format 6604 & 6605 solution & Xerox workcentre 5225/5230.

Commenting on the consumer outreach campaign and the multi-city roadshows, Arvind Chabra, Regional Head, North & East, Value Segment, Xerox India, said, Presently, North India contributes a considerable amount of value businesses. With the first of our consumer outreach programme in Chandigarh and multiple other roadshows that are in the pipeline in May, we plan to increase our market share and brand equity by the end of 2011. We are also looking at strengthening and expanding our channel base in Chandigarh so that they meet up to the growing demand of the region."

Commenting on the product and solutions portfolio, he also added, "The products that have been showcased today are aptly suited for the business critical needs of the SMEs and enterprises in the region. We have over 100 products in our portfolio, all of which are targeted at meeting particular needs of our customers. In Chandigarh, Xerox brings the Workcentre 5700 series, Xerox Workcentre 7120 multifunction system and the Xerox Wide Format 6604 & 6605 solution, Xerox Wide Format 7142 & Xerox workcentre 5225/5230 that are targeted at the mid segment audience with need for speed, volume, colour in office and low TCO."

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