Yahoo! sets Records with The Royal Wedding

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Yahoo! sets Records with The Royal Wedding Yahoo! Inc. drove its largest traffic numbers for a single event last week when the world turned to the company for coverage of the Royal Wedding. Over a 24-hour period on Friday, April 29, 2011, Yahoo! drove more traffic and video to its coverage of the wedding than any previous event.

Preliminary internal data shows that Yahoo! sites serving Royal Wedding content drove 400 million page views on Friday, slightly higher than the traffic levels experienced following the Japan earthquake. Yahoo! delivered Royal Wedding content at a record-breaking 50,000 requests per second on Friday, seven times the average daily peak of approximately 7,500, and video traffic was 21% higher than the previous record. In comparison, there were approximately 33,000 requests-per-second following the Japan earthquake and today, at press time, peak requests-per-second was40, 000 for content related to the death of Osama bin Laden. Yahoo! also drove approximately 30 million unique users, 27 million video streams and 2.6 million live video streams over the 24-hour period on Friday.

In the last three months, coverage of the Royal Wedding and the Academy Awards has demonstrated that Yahoo! is where global consumers come to be entertained with rich content no other online company offers. Similarly, when news breaks, Yahoo! is the world's trusted source for in-depth coverage, from the ongoing crisis in Japan to the death of Osama bin Laden. Yahoo! is the number one online site, reaching 180 million unique users and maintains a portfolio of 10 number one sites in the U.S., including Yahoo! News, Yahoo! Sports, Yahoo! Finance, omg!, Yahoo! Shopping, Yahoo! Real Estate and Yahoo! TV (data: comScore March 2011). Yahoo! attracts more than 680 million users globally.

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