Salora forays into Mobile Handset Business

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Salora International has joined its peers Videocon, LG and Samsung to foray into the multi-crore rupee Indian mobile handset business and plans to expand its product portfolio over the next few months. In the first phase, Salora plans to launch its handsets in eastern India, Delhi-NCR, Jammu & Kashmir, Himachal Pradesh and Punjab.

"There are already a huge number of players, but we will look to differentiate our product on the basis of quality. We have a television business and people trust our brand, which will help us in the market," Salora International Managing Director Gopal Jiwarajka said.

Salora has launched two handsets in the market and will add another eight devices over the next one year. The handsets launched include SM501 (Rs.2,999) and SM401 (Rs.2,499). The handsets would be sourced from China and would be supported by Salora's network of 170 service centres across the country.

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