Taiwan ICT Companies to woo Indian Consumers

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Taiwan ICT Companies to woo Indian Consumers

Taiwan External Trade Development Council (TAITRA) has announced the second edition of its "Taiwan Excellence Campaign" in India. 24 Taiwanese Technology brands from PC, Networking, projector/camcorder and peripherals, such as ASUS, BenQ, MSI, D-Link, Transcend and more, have pledged partnership to Taiwan Excellence Campaign 2011. The foremost aim of the Taiwan Excellence initiative is to showcase the Taiwan ICT hardwares as reliable, innovative and worthy offerings, catering to the needs of an increasingly aspiring audience base in India.Malaika Arora Khan displayed her Taiwan Excellence ICT kit comprising a laptop, MP3 player, pico projector and flash drive.

"Indians today are savvy and well travelled and demand the best in terms of Technology, Quality and Value," said Paul Shek, Deputy Representative, Taipei Economic and Cultural Centre, New Delhi. "As we race against time, it has become necessary to get more done each day and our superior ICT offerings help you get the most of your time. The Taiwan Excellence mark is awarded only to companies which qualify to stringent norms in R&D, Design, Quality and Marketing that evaluate our brands to global standards."

Taiwan has a total of 758 electronic companies listed on its stock exchange and remains No. 1 in the world in eleven ICT categories as of 2010. The total combined revenue of these companies at the end of 2010 was a whopping US$ 411 billion, while the industry grew at the rate of 31.6%. Out of this, the lion's share is the ICT manufacturing industry contributing US$220 billion. Currently, the largest purchasers of Taiwan ICT products are institutional buyers like Apple, Dell, HP, Sony and the more recent one is Verizon.

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