Toshiba India establishes new Regional Distribution Structure in Select States

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Toshiba India establishes new Regional Distribution Structure in Select States

Toshiba India has appointed Regional Distributors (RDs) in Bihar, Goa, Jharkhand, Orissa, Uttarakhand, and North Eastern regions. Toshiba is joining hands with strong, well-reputed existing IT distributors that have a strong financial background, impeccable reputation, and the ability and passion to sell its high technology innovative laptop and netbook products.

With the appointment of Regional Distributors in these states, Toshiba plans to expand its distribution footprints beyond the top 30 cities and B&C class towns. The intent behind this move is to make the whole gamut of innovative Toshiba laptops available to a wider consumer base. The appointment of Regional Distributors is a part of Toshiba India's overall strategy to garner higher market share in the Indian market.

The new distribution structure in the untapped areas will ensure deeper penetration into these potential growth areas more efficiently. Toshiba India will work very closely with these newly appointed Regional Distributors to facilitate aggressive support in terms of local consumer marketing activities and channel promotion schemes.

Toshiba India is also seriously looking at appointing Regional Distributors in other states, including Chhattisgarh, Gujarat, Himachal Pradesh and Jammu & Kashmir. In line with this expansion in business organization, the company is also gearing to ramp up the service infrastructure in these states.

Sivakumar N, General Manager, Toshiba India, said, "We remain committed to providing supreme quality innovative products to Indian consumers and in our endeavour to expand our product's reach to wider spectrum of consumers, we are delighted to appoint the new set of Regional Distributors in these potential growth regions. We have chosen our RDs based on their market strengths and whether they meet the criteria set by Toshiba to cater to a larger cross- section of consumers in these states. We are expecting rapid growth for the Toshiba brand this year. We are expecting to double our market share by the end of the year."

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