Acer rolls out Partner Engagement Programme for Master Resellers

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Acer rolls out Partner Engagement Programme for Master Resellers

Acer has completed a new partner engagement programme targeted at its Master Resellers across India. The theme for this initiative was "Team Up and Prosper Learn, Share and Grow". Fifty-three key Master Resellers across the country attended this three-day programme to exchange their views. This channel engagement programme is also aimed at educating and training its partners on a wide array of Acer products with insights on current industry trends.

W. S. Mukund, Managing Director, Acer India, said, "We are an indirect channel distribution company. We value the continued support of our distributors and channel partners. They are the lifeline of our business operations and we will continue to support them on all fronts to execute their business effectively. These Master Resellers are important contributors to our growth story and form an integral part of our operational system. Our focus will be to strengthen existing relationships with our partners and increase our level of engagement with them to ensure they enjoy greater profitability with us."

Harish Kohli, Chief Sales Officer, Acer India, said, "As we run all our business operations through our extensive partner network, we believe in supporting all our distributors and partners to grow their business and be a part of the company growth chapter. We are currently working towards establishing an undisputed chain of distribution network across the length and breadth of the country. Our master resellers not only add value to our overall distribution network, but have pleasantly exceeded our expectations in taking the brand image forward."

During the three-day interactive session, Acer also unveiled its new "Gorgeous by Nature" Aspire 5755 series, making way for the partners to experience the product first-hand. The new range of products will be focussed on the youth of today and under the theme "Gorgeous by Nature", the Acer Aspire 4755 and 5755 series deliver effortlessly on the style quotient.


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