HP IPG sees India at centre for Growth in Digital Printing

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

HP IPG sees India at centre for Growth in Digital Printing

HP has underscored its commitment for growth in India through a series of new initiatives designed to deliver seamless, secure, context-aware print experiences in a connected India.

Vyomesh Joshi, Executive Vice-President, HP Imaging and Printing Group, speaking at a press conference in New Delhi, signalled the increased focus on this important market and shared the company's new vision and strategy to leverage the 120 billion pages opportunity in India in the next three years.

Underpinning India's importance as an important market and its growing significance while driving innovation at HP IPG, Joshi said, "Our business is accelerating with India as a key growth engine. We are more committed than ever to growing our business in India. India's printing industry is transforming and we are driving it from the front with our innovation. I am proud to say that some of the critical innovations around web-connected and cloud printing are being done by our engineers in India."

Joshi said that, as part of its three-year growth strategy, the company is strengthening its geo-expansion programmes to optimize India's rapidly-growing and young consumer opportunities in the non-metro and upcountry markets. The other key growth driver for IPG in India is the education sector, which will be a key focus for investment, especially to create synergies that build greater relevance for printing through content providers that drive the need to print more. India's emergence as one of the fastest-growing economies in the world, with one of the youngest consumer demographics, lies at the heart of this new focus on education.

HP underlined its commitment to grow its business in India with a number of other announcements recently. In March, the company said one of HP's key priorities will be to deliver unique and innovative market-specific solutions to customers in key markets like India.

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