Mobile VAS industry is all set to expand beyond voice and phone

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Mobile VAS industry is all set to expand beyond voice and phone

From connecting the people from the remotest parts to government authorities to assisting in shopping or monitoring healthcare to education on the go, the 3G-, 4G- enabled mobile would be changing life style of the people. Presenting the future scenario, telecom experts said at VAS Asia 2011 that mobile smartphone would also become a platform for providing a level-playing field for people from different socio-economic communities. BSNL Chairman & Managing Director Rakesh K Upadhyay inaugurated the conference organized by Bharat Exhibitions.

"It is a huge opportunity as the market for value-added services is set to expand beyond voice and phone, from entertainment to utilities and services," explained Jason Stirling, Senior Vice-President, Asia-Pacific, Nuance Communications, giving the keynote address. This would bring "scaleable, cost-effective secure" ways to deploy VAS to masses especially in rural areas to change their lives.

Voice biometrics on mobile would enhance efficiency, security and customer experience. With voice biometrics phone banking authentication, real-time fraudster's detection and private banking security among other benefits accrue. It could also help in government and homeland security, and other secure access to many services. "It is an exciting world of applications," said Rahul Saighal, Chief Marketing Officer, Aircel, describing the 3G mobile phone as ushering in the "Pocket Internet” to push a "Data Revolution" in India. Therefore the event was organized by Bharat Exhibitions.


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