Samsung, LG shift concern on LCD, LED TVs
Plasma television may soon go blank as sales go flat as Samsung and LG shift focus to fast-growing LCD and LED televisions. Sales of the plasma televisions have been flat for the last 6-9 months even though the overall flat panel TV segment is growing at a rate of 119%.
Plasma TV now accounts for just 2% of the overall flat-panel television market, with LCD holding 85% and LED TV 13%. The largest reason for Plasma's dwindling market share could be that the products are available only in large-screen sizes of 40-inches and above, while LCD and LED TVs are available right from 14-inches onwards.
Also, the 20-30 % price premium that LCD TVs used to command over plasma in like-to-like screen sizes has narrowed down to 10% as higher volumes help LCD TV makers cut production costs and work on smaller margins. Even at Panasonic India, which is a major champion of plasma TV, LCD and LED TVs account for almost 85% of the total flat panel TV sales.
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