Superbrands honours India's Business Brands

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Superbrands hosted a Tribute Evening to honour for their achievements and excellence in branding India's leading brands at New Delhi. Amongst the gathering of corporate honchos, brand superpowers and marketing excellence, Superbrands also unveiled the 2011 Superbrands book featuring the story of 50 of India's strongest brands. Hundreds of leading Indian brands were evaluated first by a very knowledgeable group of brand-savvy citizens and then by the Superbrands Council which comprised some of the country's marketing minds. Only brands that achieved a very high level of recognition were invited to participate in the Business Superbrands book. This compendium traces the history and achievements of each of the brands.

Montek Singh Ahluwalia, CEO, Superbrands Worldwide Limited said, "As economies grow the role that brands discharge becomes very profound. We are witnessing the arrival of not just powerful brands but those which truly wield extraordinary influence on the lives of entire families and on the choices people make. While India is still an emerging market there is no doubt that these Superbrands that we are honouring will play an exceptional role as the Indian economic juggernaut gains greater momentum. I am delighted that this very special internationally recognised project is now nearing ten years in India and is playing a leading part in driving better brand management practices."

Anmol Dar, MD, Superbrands India, & Chairperson, Superbrands India Council said, "It's easy to see that as the benefits of liberation percolate downward more people will dig deeper into their pockets preferring the more expensive but the unyielding promise of better quality that branded products offer to the vagaries of unbranded ones. The greater the reach brands achieve, the greater, it may be reasoned, is the economic freedom her people enjoy. One look at the developed markets and this equation becomes an inescapable reality."


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