Toshiba expands presence & rolls products for India

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

Toshiba expands presence & rolls products for India

To reinforce the brand and its presence in the Indian market, Toshiba Corporation and Toshiba India Private Ltd. (TIPL) have unveiled an ambitious digital products business strategy and new product lineup. This year, Toshiba will move forward in India as TIPL, establish an R&D Centre at its Gurgaon headquarters to localize and develop new products, open one-stop call centre supporting all digital products, start to stretch its nationwide network of Toshiba stores to 6,000, will begin to localize production of LCD TVs and expand its lineup of products that combine technology with innovation and add user-friendly functionality. TIPL is taking steps to cultivate new capabilities and to secure a leadership position in the Indian market.

In July this year, the company unified its TV and PC business operations into a single organization, combining resources and creating a wider network of customer touch points and service centres. One immediate consumer benefit from this will be the establishment of a one-stop call centre to handle all digital products, a move that will immediately enhance the customer support experience.

Commenting on the new India growth strategy, Masayuki Ito, Vice-President, Toshiba Corporation's Digital Products & Services Company, said, "India is an important market for us and we want to offer our customers here leading-edge products offering more functions. After having consolidated our presence in India, and having established Toshiba as a reliable brand, we are now focussed on extending our reach and finding growth with products specially designed for India. We target a 10% LCD TV share in FY 2012 and 15% share in FY2013, accelerating our previous announced plans, and 10% PC share in FY 2013."

Wu Tengguo, Director, TIPL's Digital Products, Home Appliances & Services Division, said, "We are determined to provide a broad array of high-value products that reflect the changing lifestyles in India, and to address market requirements. We are confident that our new product lineup meets these requirements."

The other areas where Toshiba and TIPL have made sure they are positioned for success in India in the new product lineup are, the glasses-free 3D Laptop PCs which are able to simultaneously display 3D and 2D Content on One Screen - Qosmio F750, its first 19-inch LED TV - The Power TV Compact (HV10) Series and the innovative 55-inch glasses-free 3D TV.

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